Why January Is a Smart Time to Order Your Core Marketing Print

⏱️ Estimated reading time: 6 minutes

Starting the Year Strong: Why January Makes Sense for Print Orders

We all know January can feel a bit slow after the holiday buzz, but when it comes to your marketing print, it’s often the smartest time to get organised. Whether you’re thinking about business cards, flyers, postcards or even those eco-friendly folded leaflets, placing your print orders early in the year can really pay off.

In this article, we’ll explore why January is a clever time to plan and order your core marketing print, share some practical tips, and even look at a real example of how a business benefited from this timing.

⏱️ Reading time: 7 minutes · Updated for 2025 · UK Printing Guide

1. Less Rush, More Focus

January isn’t the busiest month for printers, which generally means things move a bit more smoothly than during peak seasons. You’ll usually find there’s more room in the schedule, so your order is less likely to get caught up in last-minute scrambles or unexpected delays. This can lead to quicker turnarounds and often better attention to detail, as print teams aren’t juggling as many urgent jobs.

Many customers have told us they appreciate this calmer period to review proofs carefully and make sure everything’s spot on before print. It’s a chance to slow down just enough to catch those little errors that sometimes slip through when deadlines are tight.

2. Budget-Friendly Opportunities

It’s no secret that many businesses face tighter budgets after the holiday season, so January can appear as the perfect moment to stretch your marketing spend a bit further. Print companies often offer competitive pricing during this quieter period, hoping to keep orders flowing steadily. You might be pleasantly surprised by discounts or special deals on popular items like business cards, flyers, and posters that aren’t available at busier times.

At Newstyle Print, we often see customers taking advantage of early-year pricing to refresh their marketing materials without stretching their budget too thin. It’s a practical way to start the year strong, especially if you’re planning multiple campaigns or events.

3. Plan Ahead for the Year’s Events

Starting your print projects early means you’re well prepared for whatever the year throws at you. Got a trade show in spring? Planning a summer campaign? Or perhaps new product launches? Getting your leaflets, roller banners, or eco-friendly folded loyalty cards printed in January means you avoid the last-minute stress that can come with rushing orders just before deadlines.

This proactive approach often leads to better results — your materials aren’t rushed, and you have time to order reprints if needed without compromising your schedule. It’s a bit like having an insurance policy for your marketing, helping you stay one step ahead instead of scrambling to catch up.

4. Environmental Benefits of Early Ordering

Choosing to print early also aligns well with sustainability goals. Printers, including ourselves at Newstyle Print, schedule jobs more efficiently in quieter months, which tends to reduce waste and energy use. When production isn’t pressured, there’s less chance of errors that lead to reprints and wasted materials.

Ordering your recycled business cards, recycled postcards, or any of our eco-friendly range in January supports a more thoughtful approach to your print needs. It’s a small but meaningful step toward reducing your environmental footprint, especially if you’re committed to greener business practices.

5. Take Time to Perfect Your Artwork

One of the less obvious perks of ordering in January is having ample time for artwork checks and tweaks. We know it can feel daunting choosing paper weights or finishes, but with less rush, you can get expert advice without pressure. This relaxed pace helps ensure your design translates well from screen to print.

Newstyle Print offers free artwork checks to help you spot issues like bleed, resolution, or colour problems before they hit the press. Catching these details early can save you from costly reprints and ensure your print looks exactly as you imagined. It’s a chance to fine-tune your materials until they really shine.

6. Stay Ahead with Consistent Branding

Ordering your core marketing print early helps keep your brand consistent throughout the year. Whether it’s business stationery like recycled letterheads and compliment slips, or promotional items like roller banners and pop-up displays, having everything printed at the same time means your colours and design stay uniform.

We’ve seen plenty of customers refresh their entire print collateral in January, making a big impact with a cohesive look right from the start. Consistency builds trust with your audience, and getting your print assets aligned early makes that easier to maintain.

Case in Point: How a Local Charity Benefited from January Print Orders

Take the example of a community charity we worked with recently. They decided to order all their key print materials in January — from recycled flyers to folded leaflets and business cards. This gave them enough time to distribute materials ahead of their spring fundraising events.

The quieter print schedule meant their order arrived promptly and exactly as expected. Plus, with our free artwork checks, they caught a few tweaks early, avoiding delays and extra costs. This early planning helped their campaign run smoothly, with professional materials ready well before the busy season.

Wrapping Up: Why January Works for Your Print Projects

January might seem quiet, but it’s actually a fantastic moment to get your core marketing print sorted. From better pricing and smoother production to more time for artwork perfection, ordering early sets you up for a successful year. There’s less chance of hiccups, and more time to make sure everything’s just right.

At Newstyle Print, we’re here to help you navigate your options — whether you’re choosing recycled posters, business cards, or exhibition displays. If you’re unsure, you can always ask us for advice or send your artwork over for a free check.

Remember, getting ahead with your print in January means less stress down the line and a sharper, more consistent brand presence all year.

If you’d like advice on printing, we’re always happy to help — free artwork check included.

⭐ 4.9/5 Google Rating · 10+ Years in Business · Free Delivery UK-Wide

FAQ

Why is January a good time to order print?

January is generally quieter for printers, meaning faster turnaround times and more attention to your order. Plus, there are often competitive prices and discounts available.

Can I get help with my artwork before printing?

Absolutely. At Newstyle Print, we offer free artwork checks to spot any issues like resolution or bleed problems and help you fix them before printing.

Are eco-friendly print options available year-round?

Yes, we stock a wide range of recycled and eco-friendly materials, from business cards to flyers, available whenever you need them.

How can ordering early benefit my marketing campaigns?

Ordering early ensures your materials arrive on time for key events, reduces last-minute stress, and lets you focus on your marketing strategy.

What print products are considered core marketing print?

Core marketing print typically includes business cards, flyers, leaflets, posters, and stationery items like letterheads and compliment slips.

Does Newstyle Print deliver across the UK?

Yes, we offer free delivery UK-wide with fast, reliable service to keep your projects on track.

Can I order small or large print runs at Newstyle Print?

We accommodate both small and large print runs, helping you get the right quantity without compromise on quality.

What paper weights are best for business cards and flyers?

Business cards often use heavier stocks around 350gsm for a solid feel, while flyers might be printed on lighter stocks like 130gsm or 170gsm, depending on usage.

Updated on 3 January 2026

Ready to print? Contact Newstyle Print for a fast quote today.
Call 01572 771377 or email hello@newstyleprint.co.uk
Get a quote »