Printers in London for Flyer, Brochure and Sales Literature Printing: Your Go-To Guide

⏱️ Estimated reading time: 7 minutes

Getting the Best Print for Your Flyers, Brochures and Sales Literature in London

When it comes to promoting your business, the right printed materials can really set you apart. Whether you’re handing out flyers on the bustling streets of London, showcasing your products in a thoughtfully crafted brochure, or producing sales literature that genuinely resonates with your customers, the quality of your print work often speaks louder than words. If you’re based in London and feeling a bit overwhelmed about where to start or who to trust, you’re definitely not alone.

Here, we’ll share some practical pointers to help your print project not only look good but actually deliver results, illustrate this with a real-life example from a local London business, and shed some light on how Newstyle Print can be a helpful partner throughout the process.

⏱️ Reading time: 7 minutes · Updated for 2025 · UK Printing Guide

Helpful Tips for Printing Flyers, Brochures and Sales Literature

1. Choose the Right Paper Weight and Finish

Picking the right paper stock can feel a bit like navigating a maze if you’re not familiar with the options. For flyers and sales literature, something in the range of 150–170gsm with a silk or matt finish usually hits the sweet spot. It’s sturdy enough to feel substantial without being too heavy, which is important if you’re handing out flyers on the street where bulk and weight matter. Brochures, especially those that customers might keep or handle repeatedly, often benefit from a thicker stock—think 250gsm or even 300gsm—to convey a sense of quality and durability.

The finish you choose really influences the tactile experience. A matt or silk coating tends to offer a soft, professional feel, avoiding glare and making text easy to read under different lighting conditions. Glossy finishes, on the other hand, can make colours and images pop in a way that’s eye-catching, but they’re also prone to fingerprints and smudges, which could be a problem if the brochures will be passed around a lot.

2. Keep Your Colours Consistent and Vibrant

Colour accuracy might seem straightforward, but it’s actually quite nuanced. After all, your brand’s colours are a big part of how customers recognise you, so any variation can dilute that impact. Flyers and brochures printed using full CMYK colour can look fantastic, but the exact hues you get will depend on the printing method. Digital printing is perfect for smaller jobs and quick turnarounds, delivering sharp colours, while traditional litho printing tends to produce richer, more saturated tones — especially beneficial for larger print runs.

If you’re not sure how your colours will turn out, it’s a smart move to have your artwork reviewed before printing. Newstyle Print offers free artwork checks and can tweak your files to optimise colour matching and overall print quality, which can save headaches and unexpected costs down the line.

3. Design with Bleed and Safe Zones in Mind

This might sound technical, but it’s a detail that makes a big difference. Bleed is essentially the extra area around your design that extends beyond the final cut line. This ensures that when the flyers or brochures are trimmed, you don’t get any unwanted white borders sneaking in. Typically, printers ask for a 3mm bleed, but this can vary, so it’s worth checking your printer’s specs.

Equally important is the safe zone — this is where you keep all crucial elements like text and logos well inside the cut line, usually about 3–5mm away, so they don’t get accidentally chopped off. Newstyle Print’s free artwork check includes verifying these areas are set correctly, which is a handy safeguard if you’re new to print design.

4. Think About Folding and Binding Options

Brochures don’t have to be just simple sheets folded in half. You’ve got options like bi-folds, tri-folds, or even more intricate folds, each changing how your content is laid out and how the piece feels in the customer’s hands. Sales literature might also be stapled or perfect bound, which is a bit more polished and book-like.

In our experience, talking through these choices early in the process can save a lot of back-and-forth and help ensure the final product matches the story you want to tell. For instance, a tri-fold might be perfect for a quick overview flyer, but if you want to include detailed product information, a booklet with binding might be more suitable.

5. Plan Your Quantities Carefully

Ordering the right number of copies is trickier than it looks. Print more than you need, and you risk being stuck with excess stock that’s costly to store or quickly becomes outdated. Print too few, and you might run out mid-campaign, which can disrupt marketing efforts.

A common approach among our London clients is to start with smaller digital print runs to test their designs and messaging. Once they’ve gauged the response, they often move to larger litho print runs, which reduce the cost per unit. It’s a sensible way to balance budget and flexibility.

A Quick Case Example: A Local London Boutique’s Success Story

One of our recent customers, a boutique fashion store nestled in Shoreditch, was gearing up to launch their seasonal collection. They needed flyers and brochures that not only grabbed attention but also reflected their brand’s aesthetic — all on a tight budget and timeline.

We suggested 150gsm silk finish flyers for a crisp, lightweight feel that’s easy to distribute on busy London streets. For the brochures handed out in-store, a 250gsm matt stock gave a subtle luxury touch, encouraging customers to linger and engage with the content. Our free artwork check flagged a couple of bleed inconsistencies and slight colour mismatches early on, which we fixed before printing — this saved them from costly reprints later.

The impact was noticeable: their flyers caught eyes amidst the usual street clutter, and the brochures enhanced the in-store experience, contributing to a measurable increase in footfall and sales over the season.

How Newstyle Print Supports Your Printing Project in London

Having printed countless flyers, brochures, and sales literature across London and beyond, we know what makes a print job succeed — and where things often stumble. Beyond delivering top-notch print quality, we aim to make the process straightforward for you.

• We provide free, no-pressure artwork checks that catch common pitfalls like low resolution images, incorrect bleed settings, and colour profile issues.
• We’re happy to chat through paper stocks, finishes, folding styles, and binding options so you can make informed choices.
• We help you plan quantities and delivery schedules to fit your campaign’s needs without overcommitting.

If any part of the process feels uncertain, just ask. You can email your artwork to us for a quick review at no cost. For a more tailored approach, reach out for a quote and we’ll guide you through your options without any hard sell.

Wrapping Up: Your Printing Journey Made Easy

Getting your flyers, brochures, and sales literature printed in London doesn’t have to be a headache. With some thoughtful planning and the right support, you can create printed materials that genuinely connect with your audience and reflect the quality of your brand.

Keep in mind that paper weight and finish, colour consistency, bleed and safe zone setup, folding and binding options, and your print quantities all play their part in the final outcome. Partnering with a knowledgeable printer like Newstyle Print can make sure you avoid common pitfalls and get it right the first time.

Whether you’re printing a few copies or a large batch, having a pro take a look at your artwork and help you navigate choices can be invaluable. And yes, we include a free artwork check with every order — because getting it right matters.

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Updated on 25 January 2026

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