⏱️ Estimated reading time: 8 minutes
Starting the Year with Print That Works
There’s something about fresh beginnings that makes you want to shout your message from the rooftops. But when it comes to New Year marketing materials, you want more than noise — you want print that connects, feels personal, and stands out in a sea of emails and social posts.
In this guide, we’ll take a closer look at how to select marketing print that genuinely earns its place in your overall strategy, sharing practical tips and drawing from real-world examples. Whether your goal is to send stylish greetings cards, create bold posters, or explore smart eco-friendly print options, this article aims to help you make choices that resonate.
⏱️ Reading time: 8 minutes · Updated for 2025 · UK Printing Guide
Why Printed Marketing Still Matters in 2025
There’s no denying that digital channels dominate our daily lives — from social media feeds to endless email notifications. Yet printed materials maintain a distinct ability to grab attention in ways digital simply can’t replicate. For instance, a thoughtfully designed New Year greetings card or flyer physically landing in someone’s hand creates a tactile experience that feels more personal. It’s not just another message lost in a crowded inbox; it’s something tangible and memorable.
Moreover, the rising awareness around sustainability has influenced many businesses to rethink their print choices. Opting for eco-friendly materials doesn’t just align with environmental values but also appeals to a growing segment of customers who appreciate brands taking responsibility. This move can, in turn, strengthen brand loyalty by showing authenticity beyond marketing slogans.
Helpful Tips for Choosing Your New Year Marketing Print
1. Match Your Print to Your Brand’s Personality
Before settling on any print materials, it’s worth pausing to consider what you want your customers to feel or think when they come across your marketing. Are you aiming for a sleek and modern vibe, a warm and friendly tone, or perhaps something bold and adventurous? Every choice—from the paper stock you pick to the finishes applied and the overall design style—contributes to conveying that personality.
Take, for example, a small artisan brand that values sustainability deeply. Using recycled business cards or greetings cards with uncoated paper stocks can communicate care for the environment without needing to say it explicitly. The natural texture of recycled paper offers a subtle but powerful message: you’re committed to authenticity and responsible practices.
2. Choose the Right Formats for Your Message
Not all print formats are created equal, and picking the right one depends largely on the kind of message you want to send. If your New Year marketing involves detailed information, a folded leaflet or booklet is a practical choice—it allows you to lay out content clearly without overwhelming the reader. On the other hand, postcards or flyers are perfect for delivering a concise, punchy message or an invitation that needs immediate attention.
Interestingly, some brands have experimented with folded business cards or loyalty cards to introduce an element of surprise or curiosity, which can be effective in keeping their brand top of mind. Meanwhile, posters and roller banners continue to hold their ground when it comes to making a bold visual impact, especially at events or in physical retail spaces.
3. Don’t Underestimate the Power of Finishes
Finishes can often be overlooked but are surprisingly impactful. Options like matte, gloss, soft-touch lamination, or spot UV don’t just serve to protect your printed materials; they add a sensory dimension that can elevate the entire experience. For example, a soft-touch finish on a greetings card invites people to linger longer, feeling the velvety texture, which can evoke feelings of warmth and quality. It’s these subtle sensory cues that may nudge recipients toward a more favorable impression of your brand.
4. Be Clear on Your Colours and Artwork
One of the trickier aspects of print design is colour accuracy. Colours on a screen often look quite different from how they appear once printed. This discrepancy can lead to frustration if expectations aren’t managed. Using CMYK colour models rather than RGB, along with paying attention to bleed areas and trim lines, helps avoid surprises after printing.
If you’re not confident in your artwork setup, it’s worth seeking advice or having your files reviewed before placing an order. At Newstyle Print, for instance, they offer free artwork checks—a practical service that can save time and money by catching issues early.
5. Timing and Quantity Matter
Planning ahead with your print orders can make a substantial difference. Ordering early not only helps you dodge last-minute rush fees but also often means better pricing and more flexibility with partner. In addition, printing slightly larger quantities of postcards or flyers can reduce the cost per unit; however, this only makes sense if you’re fairly certain the extra materials will be used rather than wasted.
A Quick Case Example: Eco-Friendly Greetings Cards
Consider the example of a small UK-based artisan business that wanted to send New Year greetings reflecting their eco-conscious ethos. Instead of opting for standard greeting cards, they selected recycled cards printed with vegetable-based inks on smooth uncoated stock. This choice wasn’t just about sustainability; it also lent the cards an understated elegance that resonated with their customers.
To add a personal touch, they applied soft-touch lamination on the card’s exterior, resulting in a velvety feel that customers found genuinely inviting. The cards arrived promptly, looked fantastic, and helped deepen customer loyalty by aligning with the brand’s values—all while standing out from more generic mailings.
Wrapping It Up: Make Your New Year Print Count
New Year is an especially good moment to make a memorable first impression through your marketing materials. By thoughtfully selecting formats and finishes that reflect your brand’s personality, choosing eco-friendly stocks if that aligns with your values, and ensuring your artwork is prepared correctly, you can create print that earns its keep in your marketing mix.
At Newstyle Print, there’s a willingness to support customers through the process, whether that’s by providing advice on suitable paper stocks and finishes or offering free artwork checks before orders are placed. The goal is to help you get it right the first time, regardless of whether you’re printing a handful of copies or a large run.
Ultimately, print marketing in 2025 still holds a unique place alongside digital channels. It’s tactile, personal, and when done thoughtfully, can leave a lasting impression in an increasingly digital world.
Updated on 1 January 2026
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