⏱️ Estimated reading time: 7 minutes
Getting Your Christmas Brochures to Stand Out
Christmas is a time when everyone’s inbox and letterbox fill up with greetings, offers, and brochures. But here’s the thing: most of those get tossed before the mince pies even hit the table. If you want your Christmas brochures to actually stick around, you need a plan that goes beyond just festive colours and jolly images.
In this guide, we’ll share tips on how to print Christmas brochures that don’t just get noticed—they’re kept, read, and treasured. Plus, we’ll explain some printing choices that make a real difference, and share a brief example from our experience at Newstyle Print.
⏱️ Reading time: 7 minutes · Updated for 2025 · UK Printing Guide
Why Do Some Brochures Get Chucked Straight Away?
First off, it’s worth understanding why most brochures don’t make the cut. Often, it’s because they look cheap, feel flimsy, or don’t offer anything fresh. During Christmas, people are bombarded with offers—they want something that feels personal, useful, or simply beautiful enough to keep.
That’s why your choice of paper stock, finishes, and layout matters just as much as the message inside. A crisp, thick sheet can communicate value without a word, while a flimsy piece might suggest your brand doesn’t quite care. It’s a subtle message but an important one.
Top Tips for Christmas Brochures That Customers Keep
1. Choose the Right Paper Weight and Finish
Picking paper weight can be tricky. Go too thin, and the brochure feels like a flimsy flyer destined for the recycling bin; too thick, and you risk making it bulky, expensive, and less likely for people to flick through casually. For Christmas brochures, a weight between 170 and 250gsm tends to hit the sweet spot. It feels substantial without being awkward.
As for finishes, matte or soft-touch lamination adds a tactile quality that invites people to pick up and hold your brochure longer. It might not grab the eye from across the room like glossy sheets do, but it offers a warmer, more inviting feel, which can be just the ticket for holiday marketing. Glossy finishes, while bright and reflective, can sometimes come off as overly commercial or even a touch dated depending on your audience.
2. Design with Space to Breathe
Christmas marketing often gets overexcited—too many fonts, colours, and images crammed on every page. That’s a fast track to overwhelm and quick rejection. Instead, aim for clear sections and generous white space. This doesn’t mean your brochure should be bland; rather, it should guide the reader’s eye comfortably, making it easy to digest key offers and messages without feeling bombarded.
Use festive colours and imagery sparingly and strategically. For instance, a subtle holly graphic in the corner or a splash of red on headers can convey the season without exhausting the senses. The goal is to highlight, not to saturate.
3. Include Useful Content Beyond Offers
Discounts are expected, but what makes a brochure memorable is content that goes the extra mile. Think about including recipes for holiday treats, tips for wrapping gifts creatively, or even a sincere note from your team sharing what the season means to them. These elements build an emotional connection, turning your brochure from a throwaway flyer into something people might actually hang onto.
Sometimes, sharing stories about how your products fit into holiday traditions or customer testimonials can also deepen that connection, lending authenticity to your message.
4. Consider Eco-Friendly Options
More shoppers than ever factor sustainability into their buying habits—especially during the holidays when consumption spikes. Using recycled paper stocks or vegetable-based inks can demonstrate your brand’s commitment to the environment. While some eco options were once criticized for being dull or rough, modern recycled papers have come a long way, offering smooth textures and vibrant print quality.
At Newstyle Print, we provide various recycled stocks and eco-friendly finishes that maintain a premium feel, so you don’t have to choose between sustainability and quality.
5. Use Binding That Enhances the Experience
Choosing the right binding can influence how your brochure is perceived and used. Stapled or saddle-stitched brochures are common for Christmas campaigns because they’re affordable and easy to handle. They work well for shorter brochures or those with fewer pages.
If you want your brochure to feel more like a special booklet—something to linger over—consider wiro or perfect binding. These choices add a polished, professional touch and often encourage people to keep the brochure out in the open, maybe even on their coffee table. It’s these subtle cues that can elevate your brochure from just another leaflet to a keepsake.
6. Proof and Test Before Printing
Nothing beats seeing a physical proof before committing to a large print run. Colours on screen rarely match printed hues exactly, and small layout tweaks can make a big difference to readability and impact. Even something as simple as adjusting the spacing around text or swapping out a photo can transform the final product.
At Newstyle Print, we always recommend sending your artwork for a free check before printing. It’s a small step that can save you from costly mistakes and disappointment.
A Quick Example: How One Local Shop Made Their Brochures Last Christmas
Last year, a quaint gift shop in a small town approached us wanting brochures that would stand out from the usual holiday clutter. We suggested a 250gsm matte finish, which gave the brochure a solid, premium feel, and added spot UV on their logo for a subtle, eye-catching shine that caught light nicely without overpowering the design.
Their brochure wasn’t just product listings; it included handpicked gift ideas tailored to different recipients, thoughtful holiday messages, and even a few recipes for festive treats customers could try at home. The design was clean, with ample white space and small festive touches rather than overwhelming decorations.
The feedback was telling—customers told the shop they were keeping the brochures on their mantelpieces, sharing them with friends, and even using them as conversation starters. It’s a reminder that attention to detail in print can make a genuine difference.
Need help with your printing?
We offer free artwork checks, friendly advice, and fast UK delivery.
Wrapping It Up: Making Your Christmas Brochures Count
Printing Christmas brochures that your customers actually keep requires a bit more thought than just slapping on a festive design. It’s about quality materials, thoughtful content, and finishes that invite touch and attention. The little things — a textured paper, a binding that feels like a book, or a message that resonates — can all add up to a brochure that stands apart.
At Newstyle Print, we’re here to help you make those choices easier. Whether you’re after eco-friendly paper, striking finishes, or just a second opinion on your artwork, you can always send your files over for a free check.
If you’d like advice on printing, we’re always happy to help — free artwork check included.
⭐ 4.9/5 Google Rating · 10+ Years in Business · Free Delivery UK-Wide
FAQ
What paper weight is best for Christmas brochures?
Most customers find that 170-250gsm works well for brochures—they feel substantial without being too heavy. This range offers durability and a quality feel that encourages people to keep them.
Are recycled papers suitable for Christmas brochures?
Absolutely. Recycled stocks have improved a lot and can look just as good as standard paper. Plus, they show your commitment to sustainability, which many customers appreciate during the festive season.
Should I use glossy or matte finishes?
It depends on your brand and the vibe you want. Glossy finishes catch the eye and make colours pop but can sometimes feel less personal. Matte or soft-touch finishes feel warmer and more tactile, which can be great for Christmas brochures.
How important is proofing before printing?
Very important. Colours and layouts can look different when printed. Getting a physical proof or a detailed check from your printer helps avoid costly mistakes and ensures your brochures look just right.
Can Newstyle Print help with artwork issues?
Yes, we offer free artwork checks to help spot problems like incorrect bleed, resolution issues, and colour mismatches. Just email your files to us, and we’ll guide you through any fixes needed.
What binding options are good for Christmas brochures?
Stapled or saddle-stitched bindings are popular for their affordability and ease of use. For a more premium feel, wiro or perfect binding can make your brochure feel like a gift in itself.
How long does it take to print Christmas brochures?
Timing depends on quantity and complexity, but at Newstyle Print, we offer fast UK delivery and can often accommodate tight deadlines—just ask us for details when you enquire.
Can I order small runs of Christmas brochures?
Yes, we cater to both small and large print runs. Whether you need a few copies or thousands, we’ll work with you to find the best solution.
Updated on 2 December 2025
Ready to print? Contact Newstyle Print for a fast quote today.
Call 01572 771377 or email hello@newstyleprint.co.uk
Get a quote »
