⏱️ Estimated reading time: 7 minutes
Starting Fresh with Your Printed Materials
Have you ever picked up a flyer or business card that just felt right in your hand? That immediate sense of quality and care can make all the difference. Whether you’re refreshing your brand or launching a new campaign, getting your flyers, brochures, and business cards spot on is key. In this guide, we’ll explore how to make your print work not just look good but feel great — while keeping sustainability in mind.
⏱️ Reading time: 7 minutes · Updated for 2025 · UK Printing Guide
Choosing the Right Paper for Impact and Feel
Choosing paper can seem a bit intimidating at first—there’s a surprising amount of nuance in what might seem like a simple decision. The weight, texture, and finish of your stock don’t just affect how your materials look, but also how they communicate your brand’s personality. For instance, a thicker, uncoated paper often delivers a tactile, natural feel that suggests authenticity and a down-to-earth approach. It might be perfect if you want your customers to sense honesty and craftsmanship.
On the flip side, opting for a smooth, glossy finish can give your colours a vibrant pop, making it ideal for flyers or brochures where eye-catching visuals are the priority. However, glossy finishes might feel a little less personal or approachable, which could be a mismatch depending on your brand’s tone. So, it’s worth weighing those pros and cons carefully.
If sustainability is on your radar—as it increasingly should be—there’s good news. Newstyle Print carries an impressive selection of recycled papers that don’t skimp on quality. These stocks often come with certifications and are designed to perform just as well as their virgin counterparts. For example, their recycled business cards and compliment slips can help reduce your environmental footprint without sacrificing the tactile appeal or durability you need. It’s a rare case where you really can have your cake and eat it too.
Quick Tip: Don’t underestimate paper weight.
- Flyers typically use 135–170 gsm paper, striking a sensible balance between affordability and a quality feel that won’t crease too easily.
- For brochures and folded leaflets, 150–250 gsm is common, offering sturdiness while still allowing for professional folds.
- Business cards usually start around 300 gsm, giving you that satisfying heft that says “this means business” when someone holds it.
Finishes That Make Your Print Pop
Beyond the paper itself, the finish you choose can really elevate your printed materials—sometimes in surprisingly subtle ways. Matte lamination, for example, lends a soft, elegant look that’s excellent if you want to avoid glare or fingerprints. It’s a classy choice that feels smooth and sophisticated, ideal for brands aiming for understated refinement without flashiness.
In contrast, gloss lamination can make colours incredibly vibrant, lending a shiny surface that catches the eye. This finish works wonders for posters and brochures designed to grab attention quickly, though it might show fingerprints more readily, which is something to keep in mind depending on your materials’ handling.
Some clients opt for spot UV varnish, which selectively highlights certain areas like logos or images with a glossy sheen against a matte or uncoated background. This approach adds a subtle luxury without overwhelming the design. It’s a bit like adding a secret handshake to your print that only attendees really notice, but it makes a lasting impression nonetheless.
For those wanting to stand out even further, textured stocks or soft-touch coatings can create a memorable tactile experience. Imagine a business card that feels velvety under your fingertips or a brochure cover with a linen texture. These choices can linger in someone’s memory long after they’ve put the item down, which is exactly what you want when competing for attention.
Design and Layout: Keep It Clear and Engaging
Here’s the thing: no matter how fancy your paper or finish is, if your design is cluttered or your message muddled, your print won’t hit the mark. It’s easy to get carried away trying to cram in every piece of information, but that often backfires. Clean layouts with plenty of white space help your key points breathe and guide the reader’s eye naturally.
Make sure your call to action stands out. Whether it’s a phone number, website, or event date, clarity is crucial. A well-placed, simple instruction can dramatically improve response rates. And don’t forget to proofread—typos or misaligned elements can erode trust faster than you might think.
If you’re unsure about your artwork, it’s worth having a fresh pair of eyes look over it before it goes to print. At Newstyle Print, they offer free artwork checks to catch potential issues early. This kind of extra step may seem minor but can save you from costly mistakes and ensure your final product looks polished and professional.
Case Example: Refreshing a Local Café’s Branding
Take the example of a small café that recently partnered with Newstyle Print to update their flyers and business cards. They wanted something that felt warm and inviting, reflecting their homemade, locally sourced menu. Choosing a recycled uncoated paper gave their materials a rustic, authentic feel that aligned with their values. The matte lamination added an elegant touch without the glare of gloss, keeping the look sophisticated yet approachable.
The design was pared back to focus on mouth-watering food photography and clear contact info, avoiding clutter. The result? The café reported a noticeable uptick in foot traffic within weeks and received several compliments on their refreshed branding. This example shows how thoughtful print choices can have a tangible impact on customer perception and engagement.
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Eco-Friendly Options for Conscious Printing
It’s becoming increasingly clear that consumers care about the environmental impact of the brands they support. Incorporating eco-friendly print options into your marketing materials can communicate that your business shares those values. Thankfully, recycled stocks have improved significantly in recent years — no longer do you have to settle for a dull, rough finish.
From greeting cards to loyalty cards and staple items like perfect bound booklets, there’s often a recycled option available that won’t compromise on professionalism or appearance. Choosing these options lets you stand behind your products in a more holistic way, which many customers appreciate.
Newstyle Print’s eco-friendly range includes recycled flyers, folded leaflets, and business stationery, making it easier than ever to be green without losing that crisp, clean look your brand deserves. It’s a practical way to reduce your carbon footprint while still producing materials that look great and perform well.
Final Thoughts: Your Print, Your Story
Ultimately, your printed materials are more than just paper and ink — they tell a story about your brand. Taking time to pick the right paper, finish, and design can elevate how your message lands with your audience. It’s a chance to show you care about quality and detail, which builds trust and respect.
If you find yourself unsure at any stage, don’t hesitate to reach out for guidance. Whether you need help selecting stock, fixing artwork, or simply want to talk through options, resources like Newstyle Print can be invaluable. They offer free artwork checks and expert advice that might just save you from a costly hiccup.
If you’d like advice on printing, we’re always happy to help — free artwork check included.
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Planning a print project is exciting, but it can also feel overwhelming. Having a trusted partner to guide you through the process—from artwork to delivery—can make all the difference. Whether you’re ordering a handful of flyers or a large batch of business cards, getting it right the first time saves time, money, and frustration.
Updated on 8 January 2026
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