⏱️ Estimated reading time: 8 minutes
Why Stickers Matter for Your Product Packaging
Ever picked up a product and immediately noticed its label? That’s the magic of sticker printing. It’s not just about slapping a bit of branding on a box or bottle; it’s about creating a memorable first impression. At Newstyle Print, we’ve seen just how impactful well-designed stickers can be, whether you’re a small artisan business or a nationwide brand.
Stickers do a lot more than simply adorn your packaging. They help tell your product’s story, provide essential information, and even protect contents from tampering or damage. But figuring out the right combination of style, material, and finish can be overwhelming if you’re new to printing. Don’t stress though — we’re here to break it down for you in a straightforward way.
Popular Uses for Sticker Printing in the UK
Product Labels That Pop
Product labels are probably the most common use of stickers. Think of a jar of homemade chutney you find at a farmers’ market or a batch of hand-crafted cosmetics from a small local brand. These labels don’t just communicate what’s inside; they embody the brand’s identity and provide vital details like ingredients or usage instructions. For items that might get wet or handled frequently, we often recommend vinyl or paper stickers with a laminate finish to boost durability and prevent wear.
Branding and Logo Stickers
Sometimes, simple logo stickers are all you need to make your brand stick in people’s minds. These versatile stickers work well as giveaways at events, as seals on packaging, or even stuck on promotional materials like folders or laptops. Businesses often opt for high-tack adhesive vinyl in these cases, ensuring the stickers cling firmly to everything from cardboard boxes to plastic containers, so they don’t peel off prematurely.
Eco-Friendly and Recycled Stickers
With sustainability becoming an expectation rather than a bonus, many customers now actively seek out eco-friendly options. At Newstyle Print, we offer recycled paper stickers and PVC-free materials that reduce environmental impact without compromising on quality. These stickers have a natural, tactile feel that complements brands aiming to highlight their green credentials. It’s not just about looking good; it’s about aligning your packaging with your values.
Special Finishes and Shapes
If you want your stickers to really stand out, consider special finishes like spot UV gloss, metallic foil, or matt lamination, each providing a distinct look and texture. For example, spot UV can highlight certain areas with shine, foil adds a touch of luxury, and matt finishes give a sophisticated softness. Going beyond the typical circle or rectangle shape — say, die-cut stickers shaped like leaves for an eco brand or shiny gold seals for premium products — can add a unique, playful, or high-end touch that grabs attention on crowded shelves.
Helpful Tips for Getting the Best from Your Sticker Printing
- Think about the surface: Where will your sticker go? Glass, plastic, cardboard, metal — each surface demands a different adhesive. High-tack adhesives work well on rough or tricky surfaces, while removable adhesives are perfect if you want stickers to peel off cleanly after temporary use.
- Mind the size and shape: Smaller stickers can lose intricate details, so if you’re opting for something tiny, keep the design simple and bold. For larger stickers, be aware of bleed (the extra image area that gets trimmed off) and trimming allowances to avoid unwanted white edges or cut-offs.
- Colours and artwork: Stickers usually shine with vibrant colours, but remember to convert your artwork files to CMYK colour mode and ensure the resolution is at least 300 dpi for crisp print quality. We offer free artwork checks and can help fix any issues before printing, saving you from surprises.
- Finish choices: The finish affects both the sticker’s look and feel. Matt lamination offers a soft, understated appearance, while gloss lamination gives a shiny, eye-catching effect that’s great for grabbing attention.
- Quantity and budget: Digital printing is ideal for small runs and quick turnarounds, although it can get pricey for large orders. Litho printing, on the other hand, is more economical for bulk quantities but requires longer lead times.
- Test with proofs: Before committing to a big print run, getting a physical proof can save headaches. Seeing and feeling the sticker in real life lets you catch any design or material issues early on.
Case Example: Artisan Jam Labels with a Personal Touch
One of our recent customers was a small jam maker eager to stand out at local farmers’ markets. They chose circular recycled paper stickers with a matt finish that perfectly complemented their rustic, handcrafted aesthetic. The design was simple, featuring hand-drawn illustrations alongside clear ingredient information. We assisted with artwork tweaks, ensuring the text remained legible even at the smaller size they wanted.
The outcome? Their jars sold out quickly, and customers frequently commented on the lovely natural feel of the labels — a detail that helped reinforce the product’s artisanal quality. Because the stickers were printed digitally, the jam maker could easily update designs for seasonal flavours without a big upfront investment. This example shows how the right sticker printing choices can boost both function and appeal.
Wrapping Up: Why Choose Newstyle Print for Your Sticker Needs?
On the surface, stickers might seem like a minor detail. But in reality, they’re often the difference between a product that catches the eye and one that gets overlooked. Whether you’re after eco-friendly labels, shiny branded seals, or custom-shaped promotional stickers, Newstyle Print has the experience and options to help.
We provide free artwork checks and friendly guidance on materials, finishes, and formats to make sure your stickers look and feel just right. Plus, with fast UK delivery and expert print advice, you can rely on us to help get your project spot-on, every time.
⭐ 4.9/5 Google Rating · 10+ Years in Business · Free Delivery UK-Wide
Updated on 16 December 2025
Ready to print? Contact Newstyle Print for a fast quote today.
Call 01572 771377 or email hello@newstyleprint.co.uk
Get a quote »
