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Why Choosing the Right Printer in London Matters for Your Brochures and Booklets
When it comes to printing brochures and booklets, settling for anything less than quality can really undermine your brand’s message. In a bustling, competitive city like London, where businesses and events are vying for attention, your printed materials need to make a strong, positive impression right out of the gate.
We’ve seen it time and again at Newstyle Print: clients who initially thought a quick, cheap print would do often come back disappointed. On the other hand, investing in a printer who understands the nuances of brochure and booklet production—from paper selection to binding and finishing—can transform your project from just ‘okay’ to genuinely striking. Whether you’re aiming for a sleek corporate brochure that commands respect or a lively, colourful booklet for a community event, the details matter.
Top Tips for Outstanding Brochure and Booklet Printing
1. Think About Paper Weight and Feel
Paper choice often trips people up because it’s not just about thickness—it’s about the tactile experience and the message it sends. Typically, brochure and booklet covers range from 135gsm to 250gsm, which can feel either light and casual or substantial and premium. Inside pages tend to be lighter, often 130gsm to 170gsm, to keep the booklet manageable and easy to flip through.
One thing to watch out for: heavier paper costs more and can add weight to your mailings, which might bump up postage. But if you’re going for a high-end feel—say, a luxury property brochure or a glossy event guide—a silk or matt coated 250gsm cover paired with uncoated inner pages offers a nice tactile contrast and durability. It’s all about matching paper weight and finish to your brand’s personality and the brochure’s purpose.
2. Choose the Right Binding
Binding isn’t just a technical detail—it shapes how your audience interacts with your brochure or booklet. Staple binding (or saddle stitching) is the go-to option for shorter pieces, usually up to 48 pages. It’s cost-effective, lies fairly flat, and feels familiar.
For longer booklets, wire or wiro binding can hold up better and allows pages to turn easily without cracking. This style is often used for manuals or catalogues where durability is key. Then there’s perfect binding, which gives a neat, square spine—think of magazines or annual reports. It’s more elegant but can be pricier and not as flexible when open.
Sometimes clients overlook how binding affects the overall impression. A cheaply bound booklet can cheapen even the best design and paper choices. So it’s worth discussing with your printer what binding style best suits the look, feel, and handling you want.
3. Pay Attention to Finishes
Finishes are where your printed materials can really stand out—or fall flat. A matt lamination adds a subtle, sophisticated touch that reduces glare and feels smooth to the touch. Gloss lamination, on the other hand, makes colours pop with a shiny surface that catches the eye under light. Both have their place depending on your brand’s vibe.
Soft-touch finishes are a bit of a crowd-pleaser, giving brochures a velvety texture that customers often remark on. It’s a little extra investment but can make your materials feel more luxurious. Spot UV coating is a clever way to highlight specific areas, like logos or images, adding a raised, glossy effect that contrasts with the rest of the page. It’s subtle but impactful when done right.
4. Design with Print in Mind
It’s tempting to design everything on a bright computer screen and expect the exact same colours to appear in print, but that rarely happens. Printing uses the CMYK colour model, which can shift hues compared to the RGB colours we see digitally. That means reds might look less vibrant, or blues could shift slightly.
Because of this, it’s crucial to have your printer review your artwork before production. At Newstyle Print, we offer free artwork checks to catch issues like low resolution, missing bleed areas, or improper colour profiles. These small details might seem trivial but can lead to blurry images or awkward cropping if missed. A quick check can save you from costly reprints and frustration.
5. Consider Sustainable Options
More and more businesses in London want to reduce their environmental footprint, which is reflected in print choices. Recycled papers have come a long way in quality and appearance, so you don’t have to sacrifice looks for sustainability. Similarly, eco-friendly inks made from vegetable oils or water-based formulas minimize harmful emissions.
Offering these options doesn’t just help the planet—it also sends a positive message to your customers and partners about your company values. Of course, sustainable options might come at a slightly higher cost or longer lead times, so it’s worth planning ahead and discussing what’s feasible with your printer.
Example: Bringing a London Event Brochure to Life
Not long ago, we collaborated with a local arts festival in East London that needed a booklet that was as dynamic as their event. Their challenge was to showcase a variety of content—event schedules, artist profiles, venue maps—in a way that felt vibrant but also durable enough for festival-goers to handle over several days.
By selecting 170gsm silk paper for the inner pages, we achieved a smooth, high-quality feel that resisted tearing and smudging. The cover used a 250gsm matt laminated stock, which protected it from wear and gave a refined, understated look. The booklet was staple bound to keep it practical and easy to open while keeping costs reasonable.
The organisers told us the finished product not only met their expectations but elevated the event’s image. Attendees appreciated the sturdy feel and clear layout, and the booklet doubled as a keepsake, which is always a win.
Wrapping Up: Your Next Steps with Newstyle Print
Printing brochures and booklets might seem straightforward, but as you can see, there’s a fair bit to consider if you want the finished product to truly shine. Luckily, you’re not on your own. Our team at Newstyle Print is ready to guide you through the maze of paper weights, binding methods, finishes, and sustainable options to find what fits your project and budget best.
Whether you need just a handful of brochures or a large batch of booklets, we offer straightforward advice and a free artwork check to make sure your files are ready before we hit print. This helps avoid surprises and ensures your final pieces look exactly how you imagined.
We understand that every project is different, and we’re happy to tailor our services and quotes to suit your needs without any pressure. Getting the print right the first time saves time, money, and stress.
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FAQ
What paper weight is best for brochures and booklets?
Generally, covers range from 135gsm to 250gsm, while inner pages are lighter, usually between 130gsm and 170gsm. Thicker paper lends a premium feel but may increase costs and mailing weight. We can help you decide what works best for your specific project.
Which binding style should I choose?
It depends on the length and purpose of your booklet. Staple binding suits shorter pieces up to 48 pages. For more substantial booklets, wiro or perfect binding offer durability and a polished look. Your choice should balance aesthetics, functionality, and budget.
Can I use recycled paper for my brochures?
Absolutely. We stock a range of recycled and eco-friendly papers that maintain quality and appearance. This is a great way to align your print materials with environmental values.
How do I prepare my artwork for printing?
Artwork should be in CMYK colour mode, with a resolution of at least 300dpi, and include proper bleed margins. If you’re unsure about any of these, sending your files for a free artwork check is a smart move.
What finishes can enhance my brochure or booklet?
Popular finishes include matt and gloss lamination, soft-touch coatings, and spot UV. Each adds a different texture or visual effect, helping your print stand out.
How long does brochure printing usually take?
Turnaround depends on the quantity and complexity but typically ranges from a few days to about a week. We offer fast delivery options across the UK to fit your schedule.
Can I order small print runs?
Yes, whether you need 50 copies or thousands, we can accommodate orders of various sizes without compromising quality.
Do you offer design services?
While printing is our main focus, we’re happy to provide advice on your artwork and can recommend experienced designers if you need help with the creative side.
Updated on 10 January 2026
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