⏱️ Estimated reading time: 6 minutes
Making a Big Impression with Large Format and POS Printing in London
When you think about grabbing attention in a busy London street or a bustling retail space, size really does matter. Large format printing and point-of-sale (POS) displays can transform your marketing and help your brand shout louder—without shouting. Whether you’re launching a new product or sprucing up your shopfront, getting this right can make all the difference.
In this article, we’ll share practical advice on choosing the right materials, finishes, and print techniques for large format and POS work. Plus, we’ll give you a real-world example from our experience at Newstyle Print, and a quick summary to help you nail your next print project.
⏱️ Reading time: 6 minutes · Updated for 2025 · UK Printing Guide
Why Large Format and POS Printing Matter
You might be surprised how much impact a well-designed banner or display can have. It’s not just about size — it’s about clarity, colour, and quality that holds up outdoors or under heavy use. London’s fast-paced environment means your print needs to be eye-catching and durable.
From roller banners and exhibition pop-ups to posters and freestanding displays, each product has its strengths. At Newstyle Print, we’ve printed hundreds of these across the UK, helping businesses up their marketing game with easy-to-install, high-impact visuals.
Helpful Tips for Your Large Format and POS Printing
1. Pick the Right Material for the Setting
Outdoor banners usually need waterproof, UV-resistant materials like PVC or tough vinyl. Indoor displays can be more flexible — think fabric or lightweight foam boards. We often recommend GSM-weighted substrates for durability without bulk. For example, a summer street festival may call for robust vinyl banners that can withstand sudden rain, while a boutique might prefer fabric displays that feel more upscale and are easy to fold away after hours.
2. Consider Finishes That Enhance Longevity and Look
Lamination or matt finishes reduce glare and protect prints from scuffs. Glossy finishes make colours pop, which is great for exhibition graphics. You’ll usually find that a subtle lamination can add that professional touch without extra cost. Though, bear in mind, overly glossy surfaces can sometimes reflect harsh lighting, which might not be ideal in a brightly lit shop window.
3. Think About Branding Consistency
It’s tempting to go bold with colours, but make sure your print matches your brand palette and style. We help many customers by checking colour profiles to get the closest match, especially when shifting from digital screens to printed materials. For instance, a neon green that looks vibrant on your website might print dull or uneven if not calibrated correctly, potentially diluting brand recognition.
4. Size and Resolution Matter
Large prints need high-res files to avoid pixelation. We recommend at least 150 dpi at full size, but 300 dpi is ideal for close-up viewing. If you’re unsure, send us your files for a free artwork check — it’s a quick way to dodge common pitfalls. Sometimes clients assume that a quick screenshot is enough for a big poster, but that often leads to blurry or grainy results that undermine professionalism.
5. Installation and Portability
Roller banners, pop-ups, and lightweight boards should be easy to transport and set up. We’ve seen plenty of customers choose double-sided roller banners to catch attention from both directions in a busy shop or event hall. However, it’s worth considering that heavier materials might be sturdier but less convenient for frequent moves or small vehicles.
Case Example: Revamping a Retail Launch with Newstyle Print
One recent project involved a London-based retailer launching a new product line. They needed impactful POS displays and large posters for their store and an upcoming trade show.
We suggested a mix of wide stretch fabric displays for the trade show — lightweight and vibrant — plus waterproof posters and double-sided roller banners for their store windows and entrance. The fabric displays offered a sleek look without the bulk, perfect for the crowded trade show floor, while the waterproof materials ensured durability against London’s unpredictable weather.
After reviewing their artwork and providing a free check, we helped tweak the designs for optimal print quality and colour accuracy. The result? A visually cohesive campaign that stood out beautifully both inside and outside the shop, attracting plenty of foot traffic. Their careful attention to detail in design and material choice seemed to pay off, with noticeable increases in engagement during the launch period.
Wrapping Up: Your Next Steps for Great Large Format Printing
Large format and POS printing can seem a bit daunting at first, but with the right advice and support, it becomes a real asset to your marketing toolkit. At Newstyle Print, we’re here to help you get the best materials, finishes, and advice so your prints look fantastic and last as long as you need.
Remember: the devil’s in the details — from choosing the right substrate to making sure your artwork is print-ready. And if you ever want a second pair of eyes, you’re always welcome to email your artwork over for a quick, free check.
Whether you’re after bold roller banners, freestanding displays, or waterproof posters, we’ve got you covered with quality prints and friendly service.
Ready to print? Contact Newstyle Print for a fast quote today.
Call 01572 771377 or email hello@newstyleprint.co.uk
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