⏱️ Estimated reading time: 7 minutes
- Getting Your Folded Leaflets and Sales Flyers Just Right in London
- Why Folded Leaflets and Sales Flyers Still Matter
- Top Tips for Effective Folded Leaflet and Flyer Printing
- How Newstyle Print Helped a Local London Business Boost Their Sales
- Wrapping Up: Making Your Leaflets and Flyers Work Hard for You
- FAQ
Getting Your Folded Leaflets and Sales Flyers Just Right in London
Printing leaflets and flyers might seem straightforward at first glance, but when you want your message to truly resonate, the process reveals some subtle complexities. Whether it’s a fresh product launch, an upcoming event, or simply boosting awareness for your business, the right folded leaflet or sales flyer can really tip the scales in your favour.
Here at Newstyle Print, right in the heart of London, we’ve had the pleasure of helping thousands of customers nail their print projects. To make it easier for you, we’ve unpacked the key points that matter most when it comes to getting your folded leaflets and flyers just right.
⏱️ Reading time: 7 minutes · Updated for 2025 · UK Printing Guide
Why Folded Leaflets and Sales Flyers Still Matter
In an era dominated by digital marketing, it’s fair to wonder whether printed leaflets and flyers still pack a punch. The short answer: yes, they absolutely do. There’s something inherently tangible and trustworthy about holding a physical piece of marketing in your hands, something a screen can’t quite replicate. It may well foster a more personal connection with your audience.
Folded leaflets especially offer a neat way to present more information without overwhelming the reader. Tri-folds, z-folds, gatefolds — each fold type encourages a gradual revelation of your message, inviting recipients to engage with your content in a more deliberate way. This pacing can be surprisingly effective compared to the often fleeting attention digital ads receive.
Top Tips for Effective Folded Leaflet and Flyer Printing
1. Choose the Right Paper Weight
How your leaflet feels in the hand can influence perceptions more than you might expect. Lighter weights, say around 130gsm, are usually easier on the budget and work fine for short-term promos or mass distribution. On the other hand, heavier stocks — anywhere between 170gsm and 250gsm — often communicate quality and durability, which can subtly elevate your brand’s image. Of course, dialing in the right paper weight depends on your goals and budget, and it’s perfectly normal to feel a bit unsure here. That’s why our team at Newstyle Print is always ready to guide you toward the best choice.
2. Consider Your Folding Options
Not every fold tells your story the same way. The tri-fold is a classic for a reason — it’s straightforward and suits clear, step-by-step messaging. Z-folds add a little pacing and surprise, while gatefolds or roll folds bring in drama and can create a memorable unwrapping experience. It’s worth thinking about how you want the reader’s journey to unfold, literally and figuratively, before settling on a fold type.
3. Get Your Colours Spot On
Colour accuracy can make or break the impact of your leaflet. Using the CMYK colour model for print is recommended to ensure what you see on your screen isn’t wildly different from the final product. If you’re uneasy about colour profiles or simply want peace of mind, feel free to send your artwork to us for a complimentary review — we’ll look out for any discrepancies and suggest tweaks if needed.
4. Keep Your Text Clear and Concise
Space can get tight when you’re working with folded leaflets, so it’s crucial that every word pulls its weight. Use clear headings, bullet points, and don’t be shy about white space — this makes your content easier to scan and less intimidating to the reader. People often skim leaflets quickly, so getting straight to the point without sacrificing essential details is a fine balancing act.
5. Mind the Bleed and Margins
A surprisingly common pitfall is forgetting to include bleed — the small extra margin around your design elements that gets trimmed off during production. Without bleed, your finished piece risks having unwanted white edges, which can look unprofessional. We always double-check for bleed and margin issues as part of our free artwork review to help avoid these headaches.
6. Think About Eco-Friendly Options
More and more businesses are mindful of their environmental footprint. Choosing recycled paper stocks for your leaflets and flyers is a straightforward way to align your brand with greener values without sacrificing quality. Our recycled options maintain great print fidelity and tactile appeal, so going eco-friendly doesn’t mean you have to compromise on your message’s impact.
How Newstyle Print Helped a Local London Business Boost Their Sales
Let me share a quick story from a recent project. We teamed up with a small artisan bakery in East London, eager to promote their new gluten-free range. They opted for a compact tri-fold leaflet printed on a smooth 170gsm stock, with vibrant colours that made their pastries almost leap off the page.
We helped them refine the layout to highlight their unique selling points clearly and made sure the artwork included the necessary bleed and margin specifications. The finished leaflets felt substantial and high-quality, perfect for handing out at local markets and cafes. Their efforts paid off — within weeks, the bakery noticed a marked increase in foot traffic and orders.
Stories like these underscore why the little printing details really do matter and can influence real business outcomes.
Wrapping Up: Making Your Leaflets and Flyers Work Hard for You
Folded leaflets and sales flyers remain a surprisingly powerful way to connect with your audience, especially when every detail — from paper choice to fold style to colour accuracy — is carefully considered. They offer a tactile, engaging alternative to digital ads that can feel fleeting and impersonal.
At Newstyle Print in London, we’re genuinely passionate about helping you achieve the best results for your print projects. If you want, you can send over your artwork for a free, no-strings review, or just have a chat about what options might fit your budget and goals. We’re here to make sure you get it right the first time.
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FAQ
What paper weight is best for folded leaflets?
Most folded leaflets work well on silk or matt stocks between 150gsm and 170gsm, striking a reasonable balance between durability and cost. Heavier stocks — up to 250gsm — give a premium feel but tend to be less common for designs requiring multiple folds.
How many folds should I choose for my leaflet?
This really depends on your content and how you want to guide readers through your message. Tri-folds remain the go-to for versatility and ease of use. Z-folds and gatefolds introduce a bit more flair and pacing, which can be beneficial if you want to build curiosity or highlight key points in stages.
Can I print in full colour on both sides?
Yes, double-sided full-colour printing is standard practice for folded leaflets and flyers. It maximises your space and visual impact, allowing your design to breathe on every panel.
What file format should I use for my artwork?
PDF files are generally preferred for printing because they preserve fonts and layouts reliably. High-resolution JPEG or TIFF files can also work, but be sure your files include bleed and are set up in the CMYK colour mode to avoid surprises.
Do you offer eco-friendly printing options?
Definitely. We stock a variety of recycled paper options that look great and help reduce environmental impact. It’s an easy way for your business to show commitment to sustainability without compromising quality.
Can you help if I’m not sure about my artwork?
Absolutely. We offer free artwork checks to identify issues like missing bleed, colour mismatches, or insufficient resolution before the printing process begins. This service can save you time and money by catching problems early.
How long does leaflet printing usually take?
Updated on 16 January 2026
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Call 01572 771377 or email hello@newstyleprint.co.uk
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