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Why Choosing the Right Printer in London Matters
Whether you’re launching a new flyer campaign or refreshing your promotional leaflets, picking the right printer in London can feel a bit overwhelming. We get it — with so many options, it’s hard to know where to start. But here’s the thing: the quality of your printed materials says a lot about your brand, so it’s worth getting it right.
At Newstyle Print, we’ve helped hundreds of businesses across London and beyond create flyers and leaflets that not only look fantastic but also deliver results. From stock choices to finishing touches, every detail counts and can subtly influence how your audience perceives your message.
Helpful Tips for Successful Flyer and Leaflet Printing
1. Think Carefully About Paper Weight and Finish
We know it can feel daunting choosing paper weights, but it really does influence how your flyers feel in the hand and how they’re perceived. For example, 135gsm is a popular choice for flyers — light but not flimsy, making it suitable for wide distribution without feeling cheap. If you want a bit more luxury, 170gsm or higher can give a sturdier feel that suggests quality and care. Also, finishes like silk or matt can reduce glare and look classy, while gloss adds vibrancy to colours, which might be perfect for eye-catching food photos or vivid graphics. However, gloss can sometimes make text harder to read under certain lighting, so consider the environment where your flyers will be seen.
2. Size and Folding Options Matter
Flyers and leaflets come in all shapes and sizes. A5 flyers are standard and budget-friendly, making them a safe bet for mass distribution. But sometimes a DL size or a bespoke fold can help your message stand out in a stack, grabbing attention through novelty. Folded leaflets, such as tri-fold or z-fold, let you tell more of a story without overwhelming your reader, breaking information into digestible sections. It’s worth noting that more complex folds might add to printing costs and production time, so balance your need for detail with your budget and timeline.
3. Colour Accuracy Is Key
Colours can behave unpredictably once printed, especially if you’re working from a screen. Screens use RGB colour profiles, whereas printers work in CMYK, so what looks bright on your monitor might print duller or shift in tone. That’s why it’s always worth asking your printer about proofing options — a test print or digital proof can save headaches later. At Newstyle Print, we offer free artwork checks to help spot any potential colour or resolution issues before we print, ensuring the final product matches your expectations as closely as possible.
4. Keep Your Artwork Print-Ready
Bleeds, margins and resolution might sound technical, but they’re vital for sharp, clean prints. Make sure your artwork includes bleed (usually 3mm) so colours and images extend right to the edge without unexpected white borders cropping up. Margins keep important text and logos safe from being cut off during trimming. And always use high-resolution images (300dpi minimum) to avoid pixellation, especially if you’re featuring detailed photographs or fine text. If you’re unsure, don’t hesitate to ask for help — we at Newstyle Print provide free artwork checks and friendly advice to help you get it right.
5. Eco-Friendly Options Are More Accessible Than Ever
More businesses are looking to reduce their environmental footprint, and the printing industry has stepped up with recycled papers and sustainable inks. We’ve seen plenty of customers switch to recycled flyers and leaflets without compromising on quality. This shift isn’t just a trend; it reflects growing customer expectations and a genuine commitment to sustainability. Using recycled paper or vegetable-based inks can subtly signal your brand values, appealing to eco-conscious customers who might choose your business over less environmentally aware competitors.
A Quick Example: How a Local London Café Boosted Customer Engagement
One of our regular clients, a café in East London, wanted to promote their new seasonal menu with eye-catching flyers. They chose a vibrant gloss finish on 170gsm stock to make their food photos pop and feel substantial in hand. We recommended a tri-fold leaflet so they could include menu highlights, a map, and a discount voucher all in one piece — a neat way to engage customers without overwhelming them with too much information at once.
After printing, the café reported a noticeable uptick in foot traffic and voucher redemptions. They told us the flyers felt substantial and professional, which matched their brand perfectly and helped reinforce the quality of their offerings. This example shows how tailored advice and quality printing can play a real part in business success, beyond just putting ink on paper.
Wrapping It Up: What to Remember When Printing Flyers and Leaflets in London
Printing flyers and leaflets that truly represent your brand isn’t just about pushing print buttons. It’s about thoughtful choices — from paper and finish to artwork and proofing. Most of our customers find that a little planning upfront saves time and money down the line, and leads to better results. Skimping on these details may seem like an easy way to save a few pounds, but it can erode the perceived value of your brand and reduce the effectiveness of your marketing.
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Updated on 12 January 2026
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