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Getting Your Christmas Packaging Inserts Just Right
Christmas gifting brings a special kind of magic — and the little things tucked inside the package can truly tip the scales from ordinary to memorable. Designing packaging inserts isn’t just about filling empty space; it’s your chance to add warmth, personality, and a sprinkle of festive cheer to every gift.
It can be a bit daunting at first, figuring out what to include and how to present it so that it resonates with the recipient. To keep things manageable, let’s explore some straightforward and practical ways to craft inserts that genuinely delight those opening your gifts.
Top Tips for Designing Christmas Packaging Inserts
1. Keep Your Message Warm and Personal
Whether you opt for a handwritten-style note, a festive greeting, or a brief story about the product’s origin, your message sets the entire mood. The language should feel friendly and sincere — like you’re talking directly to the person unwrapping the gift. At Newstyle Print, we’ve noticed how a simple, heartfelt message printed on recycled greeting cards or folded leaflets can add a lovely, human touch that stands out.
2. Choose Eco-Friendly Materials
The festive season often means extra packaging waste, so thinking about sustainability can make a difference. Using recycled papers or card stocks not only reduces environmental impact but also sends a subtle message that your care goes beyond just the gift itself. Newstyle Print offers eco-friendly options such as recycled gift tags and greeting cards that look great and feel pleasing in hand, which is a nice touch that recipients subconsciously appreciate.
3. Match Your Inserts to the Product and Brand
Think about what your gift actually represents. Is it luxurious, quirky, handmade, or eco-conscious? Your insert should echo that vibe, right down to the paper finish and printing style. For instance, a glossy, high-shine finish might suit a premium product, but a natural, uncoated look tends to work better with artisanal or environmentally-friendly brands. This alignment subtly reinforces your brand’s story without needing to spell it out.
4. Make It Useful or Interactive
Inserts don’t have to be just decorative filler. Why not add something practical or engaging? This could be a coupon, a QR code linking to a festive playlist, or a small recipe card if your gift involves food. We’ve observed that inserts doubling as loyalty cards or discount vouchers encourage repeat business, especially when printed on handy folded leaflets or business cards. It’s a clever way to add value while keeping the festive spirit alive.
5. Mind the Size and Folding Style
Packaging space is often tight, so the dimensions and folding style of your insert really matter. A neat folded leaflet or a slim card can slip in snugly without causing wrinkles or adding bulk to your wrapping. Newstyle Print can advise on popular folds and sizes that tend to work well with various packaging types, helping you avoid surprises when your inserts arrive.
6. Check Your Artwork Before Printing
There’s nothing quite as frustrating as receiving a print with misaligned text or pixelated images. Ensuring your design is high resolution and includes the necessary bleed areas is crucial. If you’re unsure, Newstyle Print offers a free artwork check — a quick and easy way to avoid costly errors and get your inserts looking spot-on the first time around.
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A Real-Life Example: Festive Inserts for a Local Artisan
One of our customers, a small business crafting handmade Christmas candles, wanted inserts that would enhance their gift boxes without overpowering them. They selected recycled folded leaflets printed with a warm message about their craft and included a discount code for future purchases. The natural paper stock perfectly complemented the rustic candle jars, and the inserts slipped in without adding any bulk or fuss.
The outcome was heartening. Their customers appreciated the personal touch and the story behind the product, which helped foster a sense of connection. Plus, the discount code encouraged repeat purchases during a busy season. It’s a simple but effective example of how matching the insert’s style and content to your product can elevate the entire unboxing experience.
Wrapping Up Your Christmas Insert Design
Designing packaging inserts for Christmas gifting is really about adding a little extra thoughtfulness. Whether you pick eco-friendly recycled papers, craft a heartfelt note, or include a clever voucher, the trick is to keep things personal and aligned with your brand’s identity.
A well-designed insert can transform a simple gift into a story and an experience. If you’d like some help bringing your ideas to life, Newstyle Print is ready to assist with advice on paper stocks, finishes, and formats — plus a free artwork check to make sure everything’s just right before printing.
If you’re planning a project like this, we’re happy to look over your artwork, talk through paper and finish options, and provide a clear, no-pressure quote. Whether ordering a handful or a large run, we’ll help you get it right the first time — free artwork check included.
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Updated on 8 December 2025
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