⏱️ Estimated reading time: 7 minutes
Getting Your Print Right in Rutland: Why It Matters
Printing might seem straightforward, but if you’ve ever had a project come back looking off-colour or on the wrong paper, you’ll know it’s not always that simple. Whether you’re a retailer looking for eye-catching flyers or a trade professional needing bulk business cards, getting fast and reliable printing is crucial. Here in Rutland, we understand the importance of quality and speed—because your deadlines won’t wait.
In this article, we’ll walk you through some handy tips on choosing stocks, finishes, and formats that suit your needs, share a mini case study from one of our customers, and help you feel confident about your next print order with Newstyle Print.
⏱️ Reading time: 7 minutes · Updated for 2025 · UK Printing Guide
Top Tips for Choosing the Right Print Options
1. Think About Paper Weight and Feel
We know it can feel daunting choosing paper weights—should you go for 135gsm flyers or something heavier like 300gsm for business cards? Generally, lighter stocks like 135-170gsm work well for flyers and postcards that need to be cost-effective and easy to distribute. For business cards and invitations, a thicker stock (around 300gsm) gives that reassuring heft and professionalism.
You might be surprised how much difference the paper finish makes too. A smooth, silk finish feels premium without the glare of gloss, while a matt finish offers a natural, understated look. And if you’re after something eco-friendly, we offer a range of recycled papers that don’t compromise on quality. It’s worth noting that some recycled papers might have a slightly different texture or colour tone, which can actually add character if it fits your brand’s vibe.
2. Consider Your Print Method: Digital vs Litho
Most customers ordering smaller runs or quick turnaround items find digital printing perfect—it’s fast, cost-effective, and great for variable data like personalised addresses. On the flip side, litho printing often delivers sharper colours and better value per unit for larger runs, though it requires longer setup time which might not suit those last-minute jobs.
At Newstyle Print, we’ll help you decide which method suits your project, especially if you’re unsure about quantities or deadlines. Sometimes, a hybrid approach can work too—maybe a small digital batch to test the waters before committing to a larger litho run.
3. Use Finishes to Enhance Durability and Impact
Lamination or varnishes not only protect your print but can add a tactile element that makes your materials stand out. For example, a soft-touch laminate on greetings cards or invitations feels luxurious and memorable. For outdoor use, waterproof finishes or UV coating help your posters and flyers withstand the elements and last longer.
That said, finishes can add to the cost, so it’s smart to balance the look and durability you want against your budget. Sometimes, a simple matt varnish might be enough to protect a flyer without going overboard.
4. Plan Your Artwork with Bleed and Resolution in Mind
When preparing your artwork, remember that bleed (extra image area beyond the trim edge) is essential to avoid unexpected white edges after cutting. A resolution of at least 300 dpi ensures crisp images that don’t pixelate when printed. We often see customers send files that look fine on screen but fall short in print—don’t worry, you can always email your artwork to us for a free check before printing.
Additionally, consider colour modes. RGB files look great on screens but can shift when printed; CMYK is the standard for print. It’s a subtle difference, but getting it right upfront saves headaches later.
5. Think About Practicalities for Trade and Retail
If you’re in retail, you might want smaller batches of flyers or leaflets to keep fresh promotions rolling and avoid waste. On the other hand, trade customers often need larger volumes of consistent quality—think exhibition materials or direct mail campaigns. Knowing your audience and delivery needs helps us tailor your order, whether that’s quick turnaround postcards or sturdy exhibition pop-ups.
Case Study: How a Local Rutland Business Boosted Sales with Newstyle Print
One of our customers, a popular café in Oakham, needed vibrant, eco-friendly flyers to announce their new seasonal menu. They wanted something that felt fresh and aligned with their sustainable ethos but also grabbed attention in local shops.
We recommended a 170gsm recycled silk paper with a subtle matt laminate for durability and a luxe feel. The café’s designer sent over the artwork, which we checked for resolution and bleed. We printed a small initial batch to test response, then quickly supplied more based on demand.
The result? The café noticed a clear uptick in footfall and compliments on the quality of their flyers. They appreciated how straightforward the process was and how we helped them stay true to their brand values. This experience also highlighted how a print partner who understands local business needs can make a tangible difference—not just in print quality but in overall campaign success.
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Wrapping Up: Making Print Work for You in Rutland
Printing is about more than just putting ink on paper. It’s about communicating your message clearly, professionally, and in a way that fits your brand and budget. Whether you’re after recycled business cards, vibrant posters, or smart exhibition displays, Newstyle Print is here to support you every step of the way.
If you’re unsure about any aspect of your print project, you can always ask us at Newstyle Print for advice. We’re happy to talk paper stocks, finishes, and formats—and we offer a free artwork check to catch any issues before they slow you down.
If you’d like advice on printing, we’re always happy to help — free artwork check included.
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Updated on 27 January 2026
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