Introduction
Business cards remain a powerful tool for networking and leaving a lasting impression. Despite the rise of digital communication, a well-crafted business card can speak volumes about your professionalism and brand identity. At Newstyle Print, we understand the importance of quality printing and thoughtful design to help your business card stand out in a crowded marketplace.
Helpful Tips for Printing Your Business Cards
1. Choose the Right Size and Shape
The standard UK business card size is 85mm x 55mm, which fits neatly into wallets and cardholders. However, unconventional sizes or shapes can make your card more memorable. Square cards or rounded corners add a distinctive touch, but consider practicality and storage when selecting these options.
2. Select Quality Materials
Paper stock plays a crucial role in the perception of your brand. Common choices include 350gsm matt or silk card, which offer durability and a premium feel. For a more luxurious finish, consider textured stocks like linen or recycled papers that also reflect an eco-friendly ethos. Thicker card stock conveys confidence and professionalism.
3. Utilise Finishes and Printing Techniques
Finishing options such as matt lamination, gloss coating, spot UV, or foil stamping can enhance the visual appeal and tactile experience of your business cards. Spot UV, for example, highlights specific areas like logos or names with a glossy effect against a matt background, creating dynamic contrast. Foil printing adds metallic sheen, ideal for high-end brands.
4. Keep Design Clear and Concise
Effective business card design balances information and aesthetics. Include essential details like name, job title, company logo, phone number, email, and website. Avoid clutter by using legible fonts and ample white space. Colours should complement your brand palette and ensure readability.
5. Consider Double-Sided Printing
Double-sided printing increases the space for information without overcrowding. You can place your logo and tagline on one side and contact details on the other. This is particularly useful for businesses offering multiple services or wanting to include a QR code for digital engagement.
Case-Style Example: Newstyle Print’s Premium Business Cards
A recent client approached Newstyle Print seeking business cards that reflected their innovative tech startup. We recommended a 350gsm silk card with spot UV finish on their logo to create a subtle yet striking effect. The cards were printed double-sided, with a clean, modern design in their corporate colours. The client reported that the cards received compliments at networking events and genuinely helped spark conversations, demonstrating how thoughtful printing choices can enhance brand perception.
Conclusion
Business cards continue to be a vital marketing asset when printed with care and creativity. Choosing the right size, material, finishing, and design ensures your card not only conveys contact information but also reflects your brand’s personality and professionalism. At Newstyle Print, we combine expertise and quality printing to help you create business cards that make a memorable impact.
Ready to print? Contact Newstyle Print for a fast quote today.
Call 01572 771377 or email hello@newstyleprint.co.uk
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