The Endless Possibilities of Folded Leaflets

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Folded Leaflet Printing

In today’s bustling marketplace, capturing attention is both an art and a science. One of the most versatile tools available to businesses and individuals alike is the humble leaflet. But not just any leaflet – a beautifully folded, expertly crafted one can unlock a world of engagement. Here at Newstyle Print, our expertise in “Folded Leaflet Printing” has allowed countless ideas, campaigns, and narratives to unfold with precision and panache.

Understanding the Dimensions: Choosing the Right Leaflet Size

Leaflet size selection is paramount to your campaign’s success. Bigger isn’t always better, and smaller might leave your audience wanting more. The key is to align your content volume and design complexity with the dimensions of your leaflet.

Each size offers a unique advantage. While the compact A7 might be perfect for event handouts, the larger A2 can serve as an informative poster at a conference booth.

Deep Dive into the Art of Folds

Every fold has a story, a purpose. The way a leaflet opens up can guide a reader’s journey, emphasize specific points, and even create anticipation.

  1. Half Fold – Simple, like opening a book or a card. It’s perfect for menus or basic event information.
  2. Z-fold – Three panels on each side, unfolding in a zig-zag. It’s great for step-by-step guides or product line showcases.
  3. C-fold – Aptly named for its resemblance to the letter C. Ideal for newsletters or detailed service offerings.
  4. Roll Fold – A sequential folding method. Best for timelines or when information needs a chronological flow.
  5. Cross Fold – Like opening a map. This is an excellent choice for large graphics or when a bigger visual impact is required.
Leaflet Finished sizes Size in cm Size in mm Size in inches
A7 7.4 x 10.5 74 x 105 2.9 x 4.1
A6 10.5 x 14.8 105 x 148 4.1 x 5.8
A5 14.8 x 21 148 x 210 5.8 x 8.3
A4 21 x 29.7 210 x 297 8.3 x 11.7
A3 29.7 x 42 297 x 420 11.7 x 16.5
A2 42 x 59.4 420 x 594 16.5 x 23.4
DL 9.9 x 21 99 x 210 8.3 x 3.9
Square 7.4 x 7.4
10.5 x 10.5
12.5 x 12.5
14.8 x 14.8
21x 21
74 x 74
105 x 105
125 x 125
148 x 148
210 x 210
2.9 x 2.9
4.1 x 4.1
4.9 x 4.9
5.8 x 5.8
8.3 x 8.3

Exploring the Many Uses of Folded Leaflets

Folded leaflets are more than just pieces of paper; they’re versatile tools with a wide range of applications:

  • Events and Trade Shows: Use them as a quick reference guide to what’s on offer, schedules, or even a map of the venue.
  • Restaurants and Cafes: An A3 Half Fold can serve as a menu, while an A7 might be perfect for a promotional discount flyer.
  • Tourist Attractions: A Z-fold or Cross Fold leaflet can act as a handy map or a guide to attractions and points of interest.
  • Educational Purposes: From sharing a curriculum to a step-by-step guide on a new software, the Roll Fold is your best friend.
  • Retail: Highlight a new collection, seasonal sales, or loyalty programs with vibrant visuals and captivating copy.

Mastering the Design of Folded Leaflets

A folded leaflet’s design can make or break your campaign. Here are three foundational principles:

  1. Visualise the Folds: This is about foreseeing the end product. Understand the orientation, sequence, and how your content aligns with each fold.
  2. Mind the Crease: Avoid placing crucial text or imagery near the creases to ensure the integrity of your design.
  3. Navigate the Reader: Use a blend of visuals, white space, and text to guide the reader’s journey. Be strategic about content placement and sequence.


The world of folded leaflets is expansive, offering countless ways to communicate, engage, and inspire. With Newstyle Print’s “Folded Leaflet Printing”, you’re not just getting a leaflet; you’re getting a meticulously crafted piece of art tailored to your needs.

Our legacy of over 10 years, our dedication to customer satisfaction, and our passion for excellence are all wrapped into each leaflet we produce. We invite you to experience the Newstyle Print difference.

Whether you’re in Leicester, Peterborough, Nottingham, or even London, we’re here to serve your needs. Get in touch today, and let’s start unfolding your next big idea.

Thank you for investing your time to read our blog post. At Newstyle Print, we’re passionate about sharing insights from our years of experience in the print industry. We have a wealth of other blog posts teeming with tips and advice, so why not have a browse below?

Whether you’re in need of feather flags, banners, or unique promotional materials, our team is dedicated to helping your business shine. Ready to embark on your print journey? Simply fill out the form to your right with your requirements. One of our print specialists will promptly be in touch to discuss how we can bring your vision to life. If you’d prefer a chat, feel free to call us for FREE on 0800 024 8892 (Mon-Friday 9am – 5pm). Let’s start creating something extraordinary together!

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