Despite the explosion in recent years of Internet and social media marketing, custom banner printing continues to be a mainstay in the world of traditional, offline marketing and PR.
There are two main reasons for this. Firstly, custom banner printing simply works. People see banners every day. Moreover, when they do, they consciously and subconsciously start identifying different businesses as ones which can best serve their needs when they require a particular product or service. Secondly, and perhaps just as importantly, custom banner printing is ultimately affordable.
Human beings are predominantly visual beings. Custom banner advertising, therefore, works because every time a member of your target audience sees your banner, you instantly acquire a potential new sales lead. In like regard, unlike more costly blanket canvassing of your businesses promotional material, a banner will only speak to those who might genuinely be interested in one day engaging in business with you.
Of course, just like with any other kind of marketing promotion, the key to acquiring new sales leads will always lie with how eye-catching and engaging your custom banner design is. Thankfully, businesses, in this case, can not only benefit from affordable banner printing costs. Rather, professional digital design software is also affordable and relatively easy to use by even unskilled banner designers. That said, any banner design you use should always incorporate your business branding, contact details and a killer call to action which people who see your banner will be inspired to act upon.
Custom banner printing is an effective marketing tool for a number of reasons. For one, printed banners are often displayed in public areas for prolonged periods. This being the case, when someone who would never usually be in need of a product or service like yours does find themselves in need of such, you will be the first business this person decides to engage with. The reason? Quite simply, they will have seen your banner advertisement on a number of occasions previously and feel inclined to trust you.
A second key benefit of custom printed banners is that overall banners don’t annoy or upset people. From cyclic television commercials and web adds to repetitive junk mail promotions and cold calls, people simply get tired of being bombarded with the same kind of information over and over. However, this doesn’t happen with a printed banner. Even if displayed year-round, a printed banner simply becomes part of people’s everyday scenery. In fact, a few people might even wonder where it has gone should you ever decide to remove or replace it.
Are you a business with a predominantly local customer base? If so, custom banner printing makes a lot more sense financially than investing in often less effective online marketing. People often trust banner advertisement media, especially when they know that such media is representative of a locally based business. This being the case, even if someone is not immediately in need of your services, they are still more likely to recommend your business to someone who is.
However, as well helping exemplify businesses local area connections, custom banner printing can also be targeted at specific demographics. Easily to create custom designs, for example, can speak to everyone from specifically women with young children, to local male fitness enthusiasts and different elderly groups.
Are you considering using banner advertising to reach more of your target audience? If so, we can help. Whatever banner size or design you are looking for, Newstyle Print specialise in custom banner printing. For more information please call 0800 024 8892.