The history of business card printing dates back to the Victorian times when a gentleman would leave his calling card with the butler of a respected home. Business cards became an increasingly popular means of communication, until the internet boom of the late 90s. Today you’ll meet many people who do not have one, preferring to enter information immediately into a smart phone, but don’t let this dissuade you, business cards still matter.
What happens when you’re successfully networking with someone at an event and you don’t have one? They may have time to pull out their smart phone or a notebook to collect your details, or they may not. Conferences, courses, and meetings can be busy, with many people waiting to talk to you. It’s easy to hand out a business card to someone you wish to chat with later.
Business card printing has evolved over the years. In order to keep someone from tossing your card, it needs to contain more information than simply your name and phone number. It’s possible to make business cards matter, even for a potential customer who is going to be receiving dozens at an event.
Don’t treat business cards like flyers. They’re not meant to be handed out to someone who is passing by. Business cards are the next step in communication. You must first introduce yourself to a possible business associate, and find out their name. Learn what they do, and let them know what you do for a living. Don’t take up a lot of their time, as they’ll want to continue their networking. At this point, thank you for their time, or let them know you’re pleased to meet them. And then hand them your card, and ask for theirs.
After handing them your card, they’ll glance at it. A nice technique for keeping them from tossing it in the trash as soon as your back is turned is to offer something. If you have a brick and mortar shop or a restaurant, the offer is simple, a two-for-one coupon or something like that.
If you have a services-oriented business, your business card printing should have an offer that leads them to your blog or website. But don’t make it difficult. Perhaps you’re into social media marketing. Mention how they can visit your site for free tips on Thursday. If you’re an interior designer, mention how you post design tips for the office. If you’re a marketer, offer productivity tips. No matter what type of business it is, you can offer short blog or video tips. And ensure that they understand there is no opt-in or newsletter signup, and that the coupons or tips are free and easy to access.
The next thing they should see on your business card is your photograph. This will help you to more easily remember who you are. Finally, include those contact details that they’re expecting.
Designing an effective business card will mean that your potential clients, customers, and business associates will keep your card. This means that you could just receive a phone call from them, and gain some valuable sales in the future.
For more information regarding business card printing, please call us free on 0800 024 8892 and speak to a member of our team.