At Newstyle Print we occasionally work with clients who, while having all the best intentions in the world, likely won’t see a fantastic ROI simply because of their design process.
We’re talking, of course, about people who create “DIY” print media designs in order to save money, despite having very little design know how. What is more, while creating DIY print media might seem cost effective, consumers themselves will often feel less inclined to find out more about a business if they are faced with poorly designed print media, which has clearly been created as cheaply as possible.
As a rule, the infamous Microsoft Word leaflet designs (especially those which include clip art), are the worst when it comes to building brand reputation. DIY designers need to think about using free and paid professional design tools like Adobe Illustrator or the opensource illustrator GIMP.
Adobe Illustrator and Adobe Photoshop are easily the most well-known of professional design suites. Both allow users to create sharp, crisp and vibrantly colored print media designs. What is more, if stuck for ideas, commercial licenses for professional ready-made templates can be found at places like the online freelance design hub, Envato Studios.
Unlike Adobe software, the Windows and Linux image manipulation software GIMP is completely free to use. What is more, GIMP can rival Adobe Illustrator and Photoshop in many respects. The only downside is that using GIMP can involve something of a steep learning curve.
Different from Adobe and GIMP design tools, Poster My Wall is an online, purely point and click professional design tool. Its wide variety of free templates, professional leaflets and posters means that a design can be created in seconds. Users will just need to select a paid plan when downloading images, although this will often prove less costly than a full Adobe Illustrator or Photoshop license.